CampusIT FE Marketing is a secure, online software solution designed to help FE Colleges significantly improve the marketing and recruitment process in order to attract new students and increase course revenue and funding. It enables the Marketing Department to track student enquiries, develop and maintain course and programme marketing materials and manage relationships with local employers more easily, effectively and affordably.

A secure, web based solution, FE Marketing is delivered via a standard browser. It can be hosted either on or off-site and can be up and running in just 5 days with no upfront capital cost. Its key functionality comprises:

• Enquiry Tracking, Monitoring and Management
• Development and Publishing of Course Collateral
• Business to Business CRM
• Reporting of Marketing Campaign Results

Both prospective students and employers receive a quality enquiry management service, as the institution’s call centres or response handling team are able to use the CampusIT FE Marketing solution to respond to enquiries using mail-merge and SMS capability, hence increasing recruitment - and revenue - opportunities.

It’s much quicker and easier to produce accurate, consistent, up-to-date course literature from across the institution, enabling easier collaboration with the course owners, and streamlining the development, editing and approval process for each course brochure. The clear and accessible information about what the college has to offer its potential customers ensures that good relationships are maintained.

Colleges can further improve funding revenues by attracting more students, more cost-effectively (particularly those in the 16-18 age bracket), and develop relationships with employers to deliver on the Government’s Train to Gain policy. Reporting data provides invaluable feedback to improve the effectiveness of current and future marketing campaigns.

Download the CampusIT FE Marketing Datasheet

If you are interested in receiving a demonstration of CampusIT FE Marketing, please contact info@campusit.net.